PHOTOGRAPHER
Oliviero Toscani
1942 - 2025

Oliviero Toscani
Oliviero Toscani (28 February 1942 – 13 January 2025) was an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000. Read more on Wikipedia
His biography is available in different languages on Wikipedia. Oliviero Toscani is the 11th most popular photographer (up from 45th in 2019), the 1,228th most popular biography from Italy (up from 2,378th in 2019) and the most popular Italian Photographer.
Oliviero Toscani is an Italian photographer best known for his provocative and socially conscious advertising campaigns for Benetton, which tackled issues like racism, war, and AIDS. His bold, often controversial imagery redefined commercial photography and sparked global conversations on social issues.
Memorability Metrics
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Among PHOTOGRAPHERS
Among photographers, Oliviero Toscani ranks 11 out of 148. Before him are Alberto Korda, Helmut Newton, Dora Maar, Alexander Rodchenko, Vivian Maier, and Robert Doisneau. After him are Julia Margaret Cameron, Felice Beato, Annie Leibovitz, Brassaï, Wilhelm von Gloeden, and Yousuf Karsh.
Most Popular Photographers in Wikipedia
Go to all RankingsAlberto Korda
1928 - 2001
HPI: 71.24
Rank: 5
Helmut Newton
1920 - 2004
HPI: 71.10
Rank: 6
Dora Maar
1907 - 1997
HPI: 70.23
Rank: 7
Alexander Rodchenko
1891 - 1956
HPI: 70.03
Rank: 8
Vivian Maier
1926 - 2009
HPI: 69.21
Rank: 9
Robert Doisneau
1912 - 1994
HPI: 69.06
Rank: 10
Oliviero Toscani
1942 - 2025
HPI: 67.65
Rank: 11
Julia Margaret Cameron
1815 - 1879
HPI: 67.46
Rank: 12
Felice Beato
1832 - 1909
HPI: 66.69
Rank: 13
Annie Leibovitz
1949 - Present
HPI: 66.63
Rank: 14
Brassaï
1899 - 1984
HPI: 66.50
Rank: 15
Wilhelm von Gloeden
1856 - 1931
HPI: 66.01
Rank: 16
Yousuf Karsh
1908 - 2002
HPI: 65.80
Rank: 17
Contemporaries
Among people born in 1942, Oliviero Toscani ranks 98. Before him are Věra Čáslavská, John Clauser, Gilberto Gil, Jean-Claude Trichet, Giuseppe Bertello, and Jacques Dubochet. After him are Milan Milutinović, Tony Buzan, Margarethe von Trotta, Daniel Dennett, Mehran Karimi Nasseri, and Jules Wijdenbosch. Among people deceased in 2025, Oliviero Toscani ranks 47. Before him are Ján Zachara, Alfredo Palacio, Vitold Fokin, Oleg Gordievsky, Alfred Brendel, and Luis Galván. After him are Jules Wijdenbosch, Joseph Nye, Hugo Gatti, David Lodge, Jair da Costa, and Svetlana Gerasimenko.
Others Born in 1942
Go to all RankingsVěra Čáslavská
GYMNAST
1942 - 2016
HPI: 68.06
Rank: 92
John Clauser
PHYSICIST
1942 - Present
HPI: 67.98
Rank: 93
Gilberto Gil
MUSICIAN
1942 - Present
HPI: 67.91
Rank: 94
Jean-Claude Trichet
ECONOMIST
1942 - Present
HPI: 67.81
Rank: 95
Giuseppe Bertello
RELIGIOUS FIGURE
1942 - Present
HPI: 67.78
Rank: 96
Jacques Dubochet
CHEMIST
1942 - Present
HPI: 67.65
Rank: 97
Oliviero Toscani
PHOTOGRAPHER
1942 - 2025
HPI: 67.65
Rank: 98
Milan Milutinović
POLITICIAN
1942 - 2023
HPI: 67.60
Rank: 99
Tony Buzan
WRITER
1942 - 2019
HPI: 67.54
Rank: 100
Margarethe von Trotta
FILM DIRECTOR
1942 - Present
HPI: 67.54
Rank: 101
Daniel Dennett
PHILOSOPHER
1942 - 2024
HPI: 67.49
Rank: 102
Mehran Karimi Nasseri
CELEBRITY
1942 - 2022
HPI: 67.49
Rank: 103
Jules Wijdenbosch
POLITICIAN
1942 - 2025
HPI: 67.48
Rank: 104
Others Deceased in 2025
Go to all RankingsJán Zachara
BOXER
1928 - 2025
HPI: 68.20
Rank: 41
Alfredo Palacio
POLITICIAN
1939 - 2025
HPI: 67.99
Rank: 42
Vitold Fokin
POLITICIAN
1932 - 2025
HPI: 67.91
Rank: 43
Oleg Gordievsky
POLITICIAN
1938 - 2025
HPI: 67.88
Rank: 44
Alfred Brendel
MUSICIAN
1931 - 2025
HPI: 67.79
Rank: 45
Luis Galván
SOCCER PLAYER
1948 - 2025
HPI: 67.75
Rank: 46
Oliviero Toscani
PHOTOGRAPHER
1942 - 2025
HPI: 67.65
Rank: 47
Jules Wijdenbosch
POLITICIAN
1942 - 2025
HPI: 67.48
Rank: 48
Joseph Nye
POLITICAL SCIENTIST
1937 - 2025
HPI: 67.38
Rank: 49
Hugo Gatti
SOCCER PLAYER
1944 - 2025
HPI: 67.37
Rank: 50
David Lodge
WRITER
1935 - 2025
HPI: 67.30
Rank: 51
Jair da Costa
SOCCER PLAYER
1940 - 2025
HPI: 67.21
Rank: 52
Svetlana Gerasimenko
ASTRONOMER
1945 - 2025
HPI: 67.19
Rank: 53
In Italy
Among people born in Italy, Oliviero Toscani ranks 1,228 out of 5,161. Before him are Giuseppe Moscati (1880), Dino Risi (1916), Bartolomeo Ammannati (1511), Gaetano Scirea (1953), Liutprand of Cremona (922), and Archduchess Auguste Ferdinande of Austria (1825). After him are Tavo Burat (1932), Domenico Veneziano (1410), Paolo Conte (1937), Peter Chrysologus (380), Giovanni Messe (1883), and Francis IV, Duke of Modena (1779).
Others born in Italy
Go to all RankingsGiuseppe Moscati
RELIGIOUS FIGURE
1880 - 1927
HPI: 67.68
Rank: 1,222
Dino Risi
FILM DIRECTOR
1916 - 2008
HPI: 67.68
Rank: 1,223
Bartolomeo Ammannati
ARCHITECT
1511 - 1592
HPI: 67.67
Rank: 1,224
Gaetano Scirea
SOCCER PLAYER
1953 - 1989
HPI: 67.66
Rank: 1,225
Liutprand of Cremona
POLITICIAN
922 - 972
HPI: 67.65
Rank: 1,226
Archduchess Auguste Ferdinande of Austria
POLITICIAN
1825 - 1864
HPI: 67.65
Rank: 1,227
Oliviero Toscani
PHOTOGRAPHER
1942 - 2025
HPI: 67.65
Rank: 1,228
Tavo Burat
WRITER
1932 - 2009
HPI: 67.64
Rank: 1,229
Domenico Veneziano
PAINTER
1410 - 1461
HPI: 67.62
Rank: 1,230
Paolo Conte
MUSICIAN
1937 - Present
HPI: 67.62
Rank: 1,231
Peter Chrysologus
RELIGIOUS FIGURE
380 - 450
HPI: 67.62
Rank: 1,232
Giovanni Messe
MILITARY PERSONNEL
1883 - 1968
HPI: 67.60
Rank: 1,233
Francis IV, Duke of Modena
POLITICIAN
1779 - 1846
HPI: 67.60
Rank: 1,234
Among PHOTOGRAPHERS In Italy
Among photographers born in Italy, Oliviero Toscani ranks 1. After him are Felice Beato (1832), Paolo Monti (1908), and Adolfo Farsari (1841).
Oliviero Toscani
1942 - 2025
HPI: 67.65
Rank: 1
Felice Beato
1832 - 1909
HPI: 66.69
Rank: 2
Paolo Monti
1908 - 1982
HPI: 56.48
Rank: 3
Adolfo Farsari
1841 - 1898
HPI: 55.86
Rank: 4