PHOTOGRAPHER

Oliviero Toscani

1942 - 2025

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Oliviero Toscani (28 February 1942 – 13 January 2025) was an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000. Read more on Wikipedia

His biography is available in different languages on Wikipedia. Oliviero Toscani is the 11th most popular photographer (up from 45th in 2019), the 1,228th most popular biography from Italy (up from 2,378th in 2019) and the most popular Italian Photographer.

Oliviero Toscani is an Italian photographer best known for his provocative and socially conscious advertising campaigns for Benetton, which tackled issues like racism, war, and AIDS. His bold, often controversial imagery redefined commercial photography and sparked global conversations on social issues.

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Among PHOTOGRAPHERS

Among photographers, Oliviero Toscani ranks 11 out of 148Before him are Alberto Korda, Helmut Newton, Dora Maar, Alexander Rodchenko, Vivian Maier, and Robert Doisneau. After him are Julia Margaret Cameron, Felice Beato, Annie Leibovitz, Brassaï, Wilhelm von Gloeden, and Yousuf Karsh.

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Contemporaries

Among people born in 1942, Oliviero Toscani ranks 98Before him are Věra Čáslavská, John Clauser, Gilberto Gil, Jean-Claude Trichet, Giuseppe Bertello, and Jacques Dubochet. After him are Milan Milutinović, Tony Buzan, Margarethe von Trotta, Daniel Dennett, Mehran Karimi Nasseri, and Jules Wijdenbosch. Among people deceased in 2025, Oliviero Toscani ranks 47Before him are Ján Zachara, Alfredo Palacio, Vitold Fokin, Oleg Gordievsky, Alfred Brendel, and Luis Galván. After him are Jules Wijdenbosch, Joseph Nye, Hugo Gatti, David Lodge, Jair da Costa, and Svetlana Gerasimenko.

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In Italy

Among people born in Italy, Oliviero Toscani ranks 1,228 out of 5,161Before him are Giuseppe Moscati (1880), Dino Risi (1916), Bartolomeo Ammannati (1511), Gaetano Scirea (1953), Liutprand of Cremona (922), and Archduchess Auguste Ferdinande of Austria (1825). After him are Tavo Burat (1932), Domenico Veneziano (1410), Paolo Conte (1937), Peter Chrysologus (380), Giovanni Messe (1883), and Francis IV, Duke of Modena (1779).

Among PHOTOGRAPHERS In Italy

Among photographers born in Italy, Oliviero Toscani ranks 1After him are Felice Beato (1832), Paolo Monti (1908), and Adolfo Farsari (1841).