BUSINESSPERSON
Leo Burnett
1891 - 1971

Leo Burnett
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century. Read more on Wikipedia
His biography is available in different languages on Wikipedia. Leo Burnett is the 595th most popular businessperson (down from 522nd in 2019), the 9,202nd most popular biography from United States (down from 7,059th in 2019) and the 205th most popular American Businessperson.
Memorability Metrics
Page views of Leo Burnett by language
Among BUSINESSPEOPLE
Among businesspeople, Leo Burnett ranks 595 out of 847. Before him are Laurene Powell Jobs, Samuel P. Bush, Henry Clay Frick, Carly Fiorina, Shane McMahon, and Katerina Tikhonova. After him are Josef Ackermann, Meg Whitman, Sean Parker, Rick Scott, Jacqueline Mars, and Dustin Moskovitz.
Most Popular Businesspeople in Wikipedia
Go to all RankingsLaurene Powell Jobs
1963 - Present
HPI: 53.98
Rank: 589
Samuel P. Bush
1863 - 1948
HPI: 53.96
Rank: 590
Henry Clay Frick
1849 - 1919
HPI: 53.93
Rank: 591
Carly Fiorina
1954 - Present
HPI: 53.92
Rank: 592
Shane McMahon
1970 - Present
HPI: 53.92
Rank: 593
Katerina Tikhonova
1986 - Present
HPI: 53.87
Rank: 594
Leo Burnett
1891 - 1971
HPI: 53.83
Rank: 595
Josef Ackermann
1948 - Present
HPI: 53.81
Rank: 596
Meg Whitman
1956 - Present
HPI: 53.80
Rank: 597
Sean Parker
1979 - Present
HPI: 53.73
Rank: 598
Rick Scott
1952 - Present
HPI: 53.70
Rank: 599
Jacqueline Mars
1939 - Present
HPI: 53.66
Rank: 600
Dustin Moskovitz
1984 - Present
HPI: 53.63
Rank: 601
Contemporaries
Among people born in 1891, Leo Burnett ranks 253. Before him are Axel Andersen, Earl Browder, Wallace Reid, Jean Jacoby, Gustaf Lindblom, and Riccardo Bacchelli. After him are Hans Liesche, Alfred Lane, Harry Hebner, Zofia Stryjeńska, John A. Costello, and Oliverio Girondo. Among people deceased in 1971, Leo Burnett ranks 209. Before him are Fernando Quiroga Palacios, Ángel Médici, Wolfgang Krull, Frederick Sheffield, Louis Armand, and Dick Tiger. After him are Betty Bronson, Diana Lynn, Jimmy Gallagher, Lil Hardin Armstrong, Jadwiga Smosarska, and Maude Fealy.
Others Born in 1891
Go to all RankingsAxel Andersen
GYMNAST
1891 - 1931
HPI: 54.28
Rank: 247
Earl Browder
POLITICIAN
1891 - 1973
HPI: 54.25
Rank: 248
Wallace Reid
ACTOR
1891 - 1923
HPI: 54.22
Rank: 249
Jean Jacoby
PAINTER
1891 - 1936
HPI: 54.21
Rank: 250
Gustaf Lindblom
ATHLETE
1891 - 1960
HPI: 54.14
Rank: 251
Riccardo Bacchelli
WRITER
1891 - 1985
HPI: 54.03
Rank: 252
Leo Burnett
BUSINESSPERSON
1891 - 1971
HPI: 53.83
Rank: 253
Hans Liesche
ATHLETE
1891 - 1979
HPI: 53.77
Rank: 254
Alfred Lane
ATHLETE
1891 - 1965
HPI: 53.69
Rank: 255
Harry Hebner
SWIMMER
1891 - 1968
HPI: 53.37
Rank: 256
Zofia Stryjeńska
PAINTER
1891 - 1976
HPI: 53.22
Rank: 257
John A. Costello
POLITICIAN
1891 - 1976
HPI: 53.19
Rank: 258
Oliverio Girondo
WRITER
1891 - 1967
HPI: 53.11
Rank: 259
Others Deceased in 1971
Go to all RankingsFernando Quiroga Palacios
PHYSICIAN
1900 - 1971
HPI: 54.34
Rank: 203
Ángel Médici
SOCCER PLAYER
1897 - 1971
HPI: 54.29
Rank: 204
Wolfgang Krull
MATHEMATICIAN
1899 - 1971
HPI: 54.25
Rank: 205
Frederick Sheffield
ATHLETE
1902 - 1971
HPI: 54.05
Rank: 206
Louis Armand
ENGINEER
1905 - 1971
HPI: 53.93
Rank: 207
Dick Tiger
BOXER
1929 - 1971
HPI: 53.88
Rank: 208
Leo Burnett
BUSINESSPERSON
1891 - 1971
HPI: 53.83
Rank: 209
Betty Bronson
ACTOR
1906 - 1971
HPI: 53.81
Rank: 210
Diana Lynn
ACTOR
1926 - 1971
HPI: 53.73
Rank: 211
Jimmy Gallagher
SOCCER PLAYER
1901 - 1971
HPI: 53.61
Rank: 212
Lil Hardin Armstrong
MUSICIAN
1898 - 1971
HPI: 53.52
Rank: 213
Jadwiga Smosarska
ACTOR
1898 - 1971
HPI: 53.34
Rank: 214
Maude Fealy
ACTOR
1883 - 1971
HPI: 53.30
Rank: 215
In United States
Among people born in United States, Leo Burnett ranks 9,204 out of 20,380. Before him are Victor Argo (1934), Richard Evans Schultes (1915), Shari Headley (1964), Seymour Benzer (1921), Julieta Venegas (1970), and Wovoka (1856). After him are Grace Paley (1922), James J. Jeffries (1875), Charles Grimes (1935), Dell Hymes (1927), Scott O'Dell (1898), and J. B. Lenoir (1929).
Others born in United States
Go to all RankingsVictor Argo
ACTOR
1934 - 2004
HPI: 53.84
Rank: 9,198
Richard Evans Schultes
BIOLOGIST
1915 - 2001
HPI: 53.84
Rank: 9,199
Shari Headley
ACTOR
1964 - Present
HPI: 53.83
Rank: 9,200
Seymour Benzer
PHYSICIST
1921 - 2007
HPI: 53.83
Rank: 9,201
Julieta Venegas
MUSICIAN
1970 - Present
HPI: 53.83
Rank: 9,202
Wovoka
RELIGIOUS FIGURE
1856 - 1932
HPI: 53.83
Rank: 9,203
Leo Burnett
BUSINESSPERSON
1891 - 1971
HPI: 53.83
Rank: 9,204
Grace Paley
WRITER
1922 - 2007
HPI: 53.83
Rank: 9,205
James J. Jeffries
BOXER
1875 - 1953
HPI: 53.83
Rank: 9,206
Charles Grimes
ATHLETE
1935 - 2007
HPI: 53.83
Rank: 9,207
Dell Hymes
LINGUIST
1927 - 2009
HPI: 53.82
Rank: 9,208
Scott O'Dell
WRITER
1898 - 1989
HPI: 53.82
Rank: 9,209
J. B. Lenoir
MUSICIAN
1929 - 1967
HPI: 53.82
Rank: 9,210
Among BUSINESSPEOPLE In United States
Among businesspeople born in United States, Leo Burnett ranks 205. Before him are Robert Ripley (1890), Laurene Powell Jobs (1963), Samuel P. Bush (1863), Henry Clay Frick (1849), Carly Fiorina (1954), and Shane McMahon (1970). After him are Meg Whitman (1956), Sean Parker (1979), Rick Scott (1952), Jacqueline Mars (1939), Dustin Moskovitz (1984), and Sheryl Sandberg (1969).
Robert Ripley
1890 - 1949
HPI: 54.00
Rank: 199
Laurene Powell Jobs
1963 - Present
HPI: 53.98
Rank: 200
Samuel P. Bush
1863 - 1948
HPI: 53.96
Rank: 201
Henry Clay Frick
1849 - 1919
HPI: 53.93
Rank: 202
Carly Fiorina
1954 - Present
HPI: 53.92
Rank: 203
Shane McMahon
1970 - Present
HPI: 53.92
Rank: 204
Leo Burnett
1891 - 1971
HPI: 53.83
Rank: 205
Meg Whitman
1956 - Present
HPI: 53.80
Rank: 206
Sean Parker
1979 - Present
HPI: 53.73
Rank: 207
Rick Scott
1952 - Present
HPI: 53.70
Rank: 208
Jacqueline Mars
1939 - Present
HPI: 53.66
Rank: 209
Dustin Moskovitz
1984 - Present
HPI: 53.63
Rank: 210
Sheryl Sandberg
1969 - Present
HPI: 53.61
Rank: 211