The Most Famous
YOUTUBERS from United Kingdom
This page contains a list of the greatest British Youtubers. The pantheon dataset contains 60 Youtubers, 9 of which were born in United Kingdom. This makes United Kingdom the birth place of the 2nd most number of Youtubers.
Top 10
The following people are considered by Pantheon to be the top 10 most legendary British Youtubers of all time. This list of famous British Youtubers is sorted by HPI (Historical Popularity Index), a metric that aggregates information on a biography's online popularity. Visit the rankings page to view the entire list of British Youtubers.
1. Tom Scott (b. 1984)
With an HPI of 64.53, Tom Scott is the most famous British Youtuber. His biography has been translated into 19 different languages on wikipedia.
Thomas Scott (born 1984 or 1985) is an English YouTuber, web developer, and presenter. On his self-titled YouTube channel, Scott creates educational videos across a range of topics including history, geography, linguistics, science, and technology. As of July 2025, his five YouTube channels have collectively gained over 8 million subscribers and 1.98 billion views. Born in Mansfield, Nottinghamshire, Scott first came to media attention as a student, creating a parody of a governmental website. He created his channel in 2006, but only began to enjoy mainstream popularity after 2014, when he began his education series "Things You Might Not Know". Scott produced and uploaded educational videos to the channel across a range of topics including linguistics, technology, geography, history, and science. His output has included series such as Language Files (which focuses on linguistics and languages), The Basics (computing and IT), Amazing Places (geographical locations), and Things You Might Not Know. Some of his videos have received external coverage, including colours unable to be recorded accurately on video, compact hovercraft, and how bear-resistant infrastructure is tested. Scott has also collaborated with other YouTubers, including his Tom Scott plus channel, several comedy series with The Technical Difficulties, and the brain-teaser podcast Lateral. After a decade of consistent weekly uploads, he broke from this schedule in January 2024, to focus instead on other projects.
2. KSI (b. 1993)
With an HPI of 57.93, KSI is the 2nd most famous British Youtuber. His biography has been translated into 40 different languages.
Olajide Olayinka Williams "JJ" Olatunji Jr. (born 19 June 1993), known professionally as KSI, is an English influencer, professional boxer and musician. He is a co-founding member of YouTube group the Sidemen, the CEO of Misfits Boxing and co-owner of several businesses, including Prime Hydration and Lunchly. Born in London to parents of Yoruba heritage and raised in Watford, KSI was privately educated at Berkhamsted School. He registered his main YouTube channel KSI—then known as KSIOlajidebt—in 2009 and built a following through his commentary videos of the FIFA video game series. His content later diversified to include vlogs and comedic skits. In 2019, he was ranked second by The Sunday Times in its list of most influential online creators in the United Kingdom. In 2021, he was listed in the Europe Entertainment category of Forbes 30 Under 30; he was later ranked by Forbes as the second-top creator of 2023. As of January 2025, he has over 44 million subscribers and 14 billion video views across his three active YouTube channels. Creating hip-hop music as early as 2011, he first achieved commercial success with "Lamborghini" (featuring P Money) in 2015. His debut EP, Keep Up (2016), topped the UK R&B Albums Chart. He released his debut studio album, Dissimulation, in 2020, which peaked at number two on the UK Albums Chart. His second studio album, All Over the Place (2021), debuted at number one and was certified platinum by the BPI; its lead singles "Don't Play" (with Anne-Marie and Digital Farm Animals) and "Holiday" both debuted at number two on the UK Singles Chart and were nominated for Song of the Year at the Brit Awards. He has achieved fourteen top 40 singles in the United Kingdom, with seven peaking in the top 10. He received the Brit Billion Award in 2024, for amassing over one billion music streams in the United Kingdom. He also starred in the direct-to-video comedy film Laid in America (2016), and has been the subject of multiple documentaries, including Amazon Prime Video's In Real Life (2023). He was involved in a white-collar boxing match against Joe Weller in February 2018. Two further boxing events against American YouTuber Logan Paul took place, the second of which was a professional bout in which he won via split decision in November 2019. In August 2022, he fought two people in the same night, defeating rapper Swarmz and professional boxer Luis Alcaraz Pineda. In 2023, he fought FaZe Temperrr in January, Joe Fournier in May, and Tommy Fury in October, which he lost via unanimous decision.
3. Zoella (b. 1990)
With an HPI of 50.04, Zoella is the 3rd most famous British Youtuber. Her biography has been translated into 28 different languages.
Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers. Her debut novel, Girl Online, was published in November 2014 and broke the record for highest first-week sales of a first-time novelist. She has since released two sequels and a non-fiction book, Cordially Invited, and later co-wrote the book duology The Magpie Society with Amy McCulloch.
4. Paul Joseph Watson (b. 1982)
With an HPI of 48.71, Paul Joseph Watson is the 4th most famous British Youtuber. His biography has been translated into 18 different languages.
Paul Joseph Watson (born 24 May 1982) is a British YouTuber, radio host and conspiracy theorist. In 2002, he began working at the American radio host Alex Jones's website InfoWars, where Watson promoted and advocated for 9/11, chemtrail and New World Order conspiracy theories. He would later promote fake news stories like Pizzagate. He later shifted his focus to criticisms of feminism, Islam and left-wing politics. Watson also contributes to InfoWars's talk radio programme The Alex Jones Show, which he occasionally hosts or co-hosts. Since 2011, Watson has hosted his own YouTube page, prisonplanetlive, on which he expresses his views on topics such as contemporary society, politics and modern liberalism in an often mocking manner. His YouTube channel criticises and mocks the "woke mob", social justice warriors, feminism and anti-racist movements. Until July 2016 he embraced the label "alt-right", but he now identifies as part of the New Right. In May 2019 Facebook and Instagram permanently banned him for violation of their hate speech policies. As at October 2025 his YouTube page has over 2.06 million subscribers.
5. Daniel Howell (b. 1991)
With an HPI of 47.03, Daniel Howell is the 5th most famous British Youtuber. His biography has been translated into 23 different languages.
Daniel James Howell (born 11 June 1991) is an English YouTuber, presenter, comedian and author. He gained prominence through his YouTube channels Daniel Howell (formerly known as danisnotonfire), which has over six million subscribers (as of August 2025), and Dan and Phil (formerly DanAndPhilGAMES). He is known for his frequent collaborations with his partner Phil Lester as part of the entertainment duo Dan and Phil. Together, they presented the Sunday night entertainment show Dan and Phil on BBC Radio 1 from January 2013 until August 2014, and the station's Internet Takeover slot from September 2014 until April 2016.
6. TotalBiscuit (1984 - 2018)
With an HPI of 33.29, TotalBiscuit is the 6th most famous British Youtuber. His biography has been translated into 15 different languages.
John Peter Bain (8 July 1984 – 24 May 2018), better known as TotalBiscuit ( TOH-təl-BISS-kit, TB; sometimes The Cynical Brit or TotalHalibut), was a British video gaming commentator and game critic on YouTube. He was known for his role in professional shoutcasting and esports, and also known for his gaming commentary audio work on WCradio.com. According to Eurogamer, he gained a large following due to his video commentary on newly developed indie games and analysis of gaming news. Bain voiced strong support for consumer protection in the video gaming industry. In October 2015, Bain announced that he had terminal cancer that had spread to his liver. He continued to critique games after the diagnosis, announcing his retirement only a few weeks before his death in May 2018.
7. Phil Lester (b. 1987)
With an HPI of 31.02, Phil Lester is the 7th most famous British Youtuber. His biography has been translated into 20 different languages.
Philip Michael Lester (born 30 January 1987) is an English YouTuber and presenter. He is best known for his YouTube channels AmazingPhil and Dan and Phil (formerly DanAndPhilGAMES), which as of October 2025, have 3.84 million and 2.96 million subscribers, respectively. Active since 2006, AmazingPhil is considered among the first notable British YouTubers. Lester appeared on The Sunday Times 2019 list of the top influencers in the UK. Lester is also known for his frequent collaboration with his partner Daniel Howell as part of the entertainment duo Dan and Phil. Together, they presented the Sunday night entertainment show Dan and Phil on BBC Radio 1 from January 2013 until August 2014, and from September 2014 to April 2016 the duo were monthly hosts on the station's The Internet Takeover slot.
8. Joe Sugg (b. 1991)
With an HPI of 27.62, Joe Sugg is the 8th most famous British Youtuber. His biography has been translated into 22 different languages.
Joseph Graham Sugg (born 8 September 1991) is an English YouTuber. In 2012, he began posting videos on the YouTube channel ThatcherJoe, which peaked at over 8 million subscribers. In 2018, he was a finalist on the sixteenth series of Strictly Come Dancing, and in 2019, he portrayed Ogie Anhorn in the West End production of Waitress. He is the younger brother of fellow YouTuber Zoe Sugg.
9. DanTDM (b. 1991)
With an HPI of 27.61, DanTDM is the 9th most famous British Youtuber. His biography has been translated into 15 different languages.
Daniel Robert Middleton (born 8 November 1991), better known as DanTDM (formerly TheDiamondMinecart), is an English YouTuber, gamer, and author. He is primarily known for his Let's Play videos, particularly those featuring Minecraft, Roblox, Pokémon and Five Nights at Freddy's. Middleton's YouTube channel, which he started in 2012, has amassed over 29 million subscribers and 20 billion views as of 2025, making him one of the most popular content creators on the platform. Middleton began his YouTube career with Minecraft content, later expanding to other games and vlog-style videos. He has published a graphic novel, voiced a character in the UK version of the film Ralph Breaks the Internet (2018), and embarked on several world tours featuring live shows. In 2016, he was listed in the Guinness World Records Gamer's Edition for "Most views for a dedicated Minecraft video channel." Beyond his online presence, Middleton has been involved in various charitable initiatives and has won several awards, including multiple Nickelodeon Kids' Choice Awards in the UK Favourite Gamer category. In 2017, Middleton topped the Forbes list of Highest-Paid YouTube Stars, earning £12.2 million (about $16.5 million) in one year.
10. Charlie McDonnell (b. 1990)
With an HPI of 27.33, Charlie McDonnell is the 10th most famous British Youtuber. His biography has been translated into 18 different languages.
Charlotte McDonnell (formerly Charlie McDonnell; born 1 October 1990) is a British filmmaker, screenwriter, musician, former vlogger, author and Twitch streamer from Bath, Somerset. On 15 June 2011, her YouTube channel charlieissocoollike became the first in the United Kingdom to reach one million subscribers. As a musician, McDonnell was a member of Doctor Who–themed rock band Chameleon Circuit and the short-lived musical project Sons of Admirals until it disbanded in May 2011. In 2010, McDonnell released a solo album titled This Is Me. She also directed a series of short films from 2013 to 2014, and co-hosted the weekday morning YouTube breakfast show Cereal Time with Capital FM presenter and fellow YouTube vlogger Jimmy Hill from 2015 to 2016. After over a decade of regular uploads, McDonnell ended her YouTube career in December 2018 and moved on to screenwriting and television production. Her first series, the science fiction drama Don't Look Deeper, was released on the streaming platform Quibi in July 2020. McDonnell creates content on Twitch, where she plays different video games.
People
Pantheon has 11 people classified as British youtubers born between 1982 and 2004. Of these 11, 10 (90.91%) of them are still alive today. The most famous living British youtubers include Tom Scott, KSI, and Zoella. The most famous deceased British youtubers include TotalBiscuit. As of April 2024, 2 new British youtubers have been added to Pantheon including TotalBiscuit, and DanTDM.
Living British Youtubers
Go to all Rankings
Tom Scott
1984 - Present
HPI: 64.53
KSI
1993 - Present
HPI: 57.93
Zoella
1990 - Present
HPI: 50.04
Paul Joseph Watson
1982 - Present
HPI: 48.71
Daniel Howell
1991 - Present
HPI: 47.03
Phil Lester
1987 - Present
HPI: 31.02
Joe Sugg
1991 - Present
HPI: 27.62
DanTDM
1991 - Present
HPI: 27.61
Charlie McDonnell
1990 - Present
HPI: 27.33
TommyInnit
2004 - Present
HPI: 26.47
